Serious Money
Author | : Clifford W. Brown |
Publisher | : Cambridge University Press |
Total Pages | : 204 |
Release | : 1995-09-29 |
ISBN-10 | : 0521497809 |
ISBN-13 | : 9780521497800 |
Rating | : 4/5 (800 Downloads) |
Download or read book Serious Money written by Clifford W. Brown and published by Cambridge University Press. This book was released on 1995-09-29 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the fundamental differences between direct mail solicitation and personal-solicitation networks, and the influence of candidate resources in nomination campaigns. It is based on surveys and interviews with contributors and campaign fundraising professionals.