Service Innovation How To Go From Customer Needs To Breakthrough Services

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Service Innovation

Service Innovation
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ISBN-10 : OCLC:958570323
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Book Synopsis Service Innovation by : Lance Bettencourt

Download or read book Service Innovation written by Lance Bettencourt and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Service Innovation
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Service Innovation: How to Go from Customer Needs to Breakthrough Services
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Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-domin