Shaping Chinas Global Imagination

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Shaping China’s Global Imagination

Author	: J. Wang
Publisher	: Springer
Total Pages	: 217
Release	: 2013-12-18
ISBN-10	: 9781137361721
ISBN-13	: 1137361727
Rating	: 4/5 (727 Downloads)

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Book Synopsis Shaping China’s Global Imagination by : J. Wang

Download or read book Shaping China’s Global Imagination written by J. Wang and published by Springer. This book was released on 2013-12-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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