Social Communication in Advertising
| Author | : William Leiss |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 1990 |
| ISBN-10 | : 0415903548 |
| ISBN-13 | : 9780415903547 |
| Rating | : 4/5 (547 Downloads) |
Book Synopsis Social Communication in Advertising by : William Leiss
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
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