SOCIAL MARKETING
| Author | : Philip Kotler |
| Publisher | : |
| Total Pages | : 420 |
| Release | : 1989-10-30 |
| ISBN-10 | : UOM:39015050198012 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis SOCIAL MARKETING by : Philip Kotler
Download or read book SOCIAL MARKETING written by Philip Kotler and published by . This book was released on 1989-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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