Social Trends

Download or read book Social Trends written by Laureano Mon and published by The Sprout Studio. This book was released on 2022-10-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Trends, a Methodology to Anticipate Consumer Behaviors and Market Tendencies (2022) teaches the prospective analysis practice of The Sprout Method. It includes the principles, tools and techniques that guide the work of detection, study and projection of trends. The publication deeps dive into the methodological steps to enable learning and implementation within the investigation phase of a radical innovation process. By exercising the methodology, analysts will obtain information on emerging social behaviors, values and consumption demands, which contributes to build future scenarios and design market solutions.