Sport Marketing
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Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Language: en
Pages: 521
Pages: 521
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2017-12-18 - Publisher: Routledge
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Language: en
Pages: 217
Pages: 217
Type: BOOK - Published: 2017-01-08 - Publisher: Routledge
From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so
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