Sports And Entertainment Marketing 2e

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Sports and Entertainment Marketing, 2e

Author	: Ken Kaser
Publisher	: Thomson South-Western
Total Pages	: 360
Release	: 2005
ISBN-10	: PSU:000056249705
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Sports and Entertainment Marketing, 2e by : Ken Kaser

Download or read book Sports and Entertainment Marketing, 2e written by Ken Kaser and published by Thomson South-Western. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and mor