Sports Sponsoring
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
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Type: BOOK - Published: 2013-08-14 - Publisher: McFarland
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp
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Pages: 248
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Language: en
Pages: 287
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Type: BOOK - Published: 2020-05-08 - Publisher: IGI Global
Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of pres