Sports Sponsorship
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Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2006-12-05 - Publisher: Routledge
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
Language: en
Pages: 214
Pages: 214
Type: BOOK - Published: 2017 - Publisher:
Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2013-08-14 - Publisher: McFarland
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sp
Language: en
Pages: 187
Pages: 187
Type: BOOK - Published: 2001-11-07 - Publisher: Springer
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class br
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2011-12-06 - Publisher: Icon Publishing Limited
Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. Writte
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