Sports Sponsorship And Brand Development

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Sports Sponsorship and Brand Development

Author	: M. Beck-Burridge
Publisher	: Springer
Total Pages	: 187
Release	: 2001-11-07
ISBN-10	: 9780230508224
ISBN-13	: 0230508227
Rating	: 4/5 (227 Downloads)

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Book Synopsis Sports Sponsorship and Brand Development by : M. Beck-Burridge

Download or read book Sports Sponsorship and Brand Development written by M. Beck-Burridge and published by Springer. This book was released on 2001-11-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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Sports Sponsorship and Brand Development

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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response