Strategic Event Leveraging

Download Strategic Event Leveraging full books in PDF, epub, and Kindle. Read online free Strategic Event Leveraging ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Strategic Event Leveraging

Strategic Event Leveraging
Author :
Publisher : CABI
Total Pages : 178
Release :
ISBN-10 : 9781789247855
ISBN-13 : 1789247853
Rating : 4/5 (853 Downloads)

Book Synopsis Strategic Event Leveraging by : Vassilios Ziakas

Download or read book Strategic Event Leveraging written by Vassilios Ziakas and published by CABI. This book was released on 2021-10-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.


Strategic Event Leveraging Related Books

Strategic Event Leveraging
Language: en
Pages: 178
Authors: Vassilios Ziakas
Categories: Travel
Type: BOOK - Published: 2021-10-25 - Publisher: CABI

DOWNLOAD EBOOK

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account
Event Portfolio Management
Language: en
Pages: 209
Authors: Vladimir Antchak
Categories: Business & Economics
Type: BOOK - Published: 2019-09-01 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it
Tourism Management
Language: en
Pages: 540
Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: CABI

DOWNLOAD EBOOK

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (
Strategic Event Creation
Language: en
Pages: 306
Authors: Liz Sharples
Categories: Business & Economics
Type: BOOK - Published: 2014-09-30 - Publisher: Goodfellow Publishers Ltd

DOWNLOAD EBOOK

The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be:
Leveraging Mega-Event Legacies
Language: en
Pages: 235
Authors: Jonathan Grix
Categories: Sports & Recreation
Type: BOOK - Published: 2018-10-11 - Publisher: Routledge

DOWNLOAD EBOOK

This is a multi-disciplinary contribution to the burgeoning literature on and around mega-events in general and sports mega-events in particular. The volume is