Strategic Marketing In Tourism Services
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Language: en
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Type: BOOK - Published: 2012-05-10 - Publisher: Emerald Group Publishing
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p
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Type: BOOK - Published: 2017-09-01 - Publisher: CRC Press
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are provin
Language: en
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Pages: 330
Type: BOOK - Published: 2016-01-07 - Publisher: Bloomsbury Publishing
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental change
Language: en
Pages: 275
Pages: 275
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This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketin
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 1992-04-16 - Publisher: John Wiley & Sons
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of
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