Strategic Newspaper Management
| Author | : Conrad C. Fink |
| Publisher | : SIU Press |
| Total Pages | : 420 |
| Release | : 1988 |
| ISBN-10 | : 0809313332 |
| ISBN-13 | : 9780809313334 |
| Rating | : 4/5 (334 Downloads) |
Download or read book Strategic Newspaper Management written by Conrad C. Fink and published by SIU Press. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
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