Strategic Public Relations Management
| Author | : Erica Weintraub Austin |
| Publisher | : Routledge |
| Total Pages | : 428 |
| Release | : 2006-11-06 |
| ISBN-10 | : 9781135603632 |
| ISBN-13 | : 1135603634 |
| Rating | : 4/5 (634 Downloads) |
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
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