Strategic Sport Communication
Author | : Paul Mark Pedersen |
Publisher | : Human Kinetics |
Total Pages | : 416 |
Release | : 2007 |
ISBN-10 | : 0736065245 |
ISBN-13 | : 9780736065245 |
Rating | : 4/5 (245 Downloads) |
Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.