Strategic Sport Communication

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Strategic Sport Communication

Strategic Sport Communication
Author :
Publisher : Human Kinetics
Total Pages : 416
Release :
ISBN-10 : 0736065245
ISBN-13 : 9780736065245
Rating : 4/5 (245 Downloads)

Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen

Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics. This book was released on 2007 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.


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Strategic Sport Communication
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Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations