Strategic Uses Of Alternative Media

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Strategic Uses of Alternative Media

Strategic Uses of Alternative Media
Author :
Publisher : Routledge
Total Pages : 272
Release :
ISBN-10 : 9781317459323
ISBN-13 : 1317459326
Rating : 4/5 (326 Downloads)

Book Synopsis Strategic Uses of Alternative Media by : Robyn Blakemen

Download or read book Strategic Uses of Alternative Media written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.


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Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr
Alternative Media
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Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such
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A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.