Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Author | : Eid, Riyad |
Publisher | : IGI Global |
Total Pages | : 359 |
Release | : 2012-03-31 |
ISBN-10 | : 9781466602892 |
ISBN-13 | : 1466602899 |
Rating | : 4/5 (899 Downloads) |
Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.