Successful Global Account Management

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Successful Global Account Management
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Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically differ
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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic fra
Implementing Key Account Management
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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management
The Seven Keys to Managing Strategic Accounts
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc