Successful Marketing Strategy For High Tech Firms

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Successful Marketing Strategy for High-tech Firms

Author	: Eric Viardot
Publisher	: Artech House
Total Pages	: 338
Release	: 2004
ISBN-10	: 1580537014
ISBN-13	: 9781580537018
Rating	: 4/5 (018 Downloads)

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Book Synopsis Successful Marketing Strategy for High-tech Firms by : Eric Viardot

Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma

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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small