Sustainable Enterprise
Author | : Mark Peterson |
Publisher | : SAGE |
Total Pages | : 561 |
Release | : 2012-10-08 |
ISBN-10 | : 9781412998680 |
ISBN-13 | : 1412998689 |
Rating | : 4/5 (689 Downloads) |
Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.