SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies
| Author | : Ilhan Yuece |
| Publisher | : GRIN Verlag |
| Total Pages | : 21 |
| Release | : 2012-10-22 |
| ISBN-10 | : 9783656294948 |
| ISBN-13 | : 3656294941 |
| Rating | : 4/5 (941 Downloads) |
Download or read book SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.
Top