Systematic Chasing For Economic Success An Innovation Management Approach For German Smes In Drive Technology Business

Download or read book Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business written by Thomas Kamps and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-05-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME's to make this strategy applicable to a company.