Television Brandcasting
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Language: en
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Pages: 294
Type: BOOK - Published: 2014-11-20 - Publisher: Routledge
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that televis
Language: en
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This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a trul
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Language: en
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Pages: 171
Type: BOOK - Published: 2005-07-19 - Publisher: Taylor & Francis
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network execut
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