The Art of Writing Advertising
| Author | : Denis Higgins |
| Publisher | : National Textbook Company Trade |
| Total Pages | : 125 |
| Release | : 1965-01 |
| ISBN-10 | : 0844231002 |
| ISBN-13 | : 9780844231006 |
| Rating | : 4/5 (006 Downloads) |
Book Synopsis The Art of Writing Advertising by : Denis Higgins
Download or read book The Art of Writing Advertising written by Denis Higgins and published by National Textbook Company Trade. This book was released on 1965-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
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