The Business Of Brands
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Language: en
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to supp
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Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2011-08-04 - Publisher: John Wiley & Sons
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Succ
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 181
Pages: 181
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you