The Channel Advantage

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The Channel Advantage

Author	: Lawrence G. Friedman
Publisher	: Routledge
Total Pages	: 244
Release	: 1999
ISBN-10	: 9780750640985
ISBN-13	: 0750640987
Rating	: 4/5 (987 Downloads)

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Book Synopsis The Channel Advantage by : Lawrence G. Friedman

Download or read book The Channel Advantage written by Lawrence G. Friedman and published by Routledge. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.

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