The Compelling Communicator

Download or read book The Compelling Communicator written by Tim Pollard and published by . This book was released on 2017-05-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" of learning. In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way by:* Building around a small number of big ideas that will lead to action* Keeping content within the audience's "brain bandwidth" * Developing logical narrative structure* Anchoring communication in the listener's priorities* Creating "mind-sticky" storytelling and visuals* Producing handouts that allow your presentation to live on after the handshakesFilled with examples of exceptional--and not so exceptional--presentations and clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.