The Complete Guide To Special Event Management

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The Complete Guide to Special Event Management
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Authors: Ernst & Young LLP
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Type: BOOK - Published: 1992-08-04 - Publisher: John Wiley & Sons

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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various
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This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are inc
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Special events can be the backbone of a nonprofit fund-raising program; they're also very hard work. A successful and cost-effective event t akes a great deal o
Festival and Events Management
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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act