The Cool Factor

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The Cool Factor

The Cool Factor
Author :
Publisher : John Wiley & Sons
Total Pages : 266
Release :
ISBN-10 : 9780470454442
ISBN-13 : 047045444X
Rating : 4/5 (44X Downloads)

Book Synopsis The Cool Factor by : Del Breckenfeld

Download or read book The Cool Factor written by Del Breckenfeld and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.


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