The Creative Business Guide To Marketing Selling And Branding Design Advertising Interactive And Editorial Services

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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Author :
Publisher : W. W. Norton & Company
Total Pages : 224
Release :
ISBN-10 : 9780393733471
ISBN-13 : 0393733475
Rating : 4/5 (475 Downloads)

Book Synopsis The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by : Cameron S. Foote

Download or read book The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2011-10-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.


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