The Development of Scientific Marketing in the Twentieth Century
| Author | : Jean-Paul Gaudilliere |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2015-10-06 |
| ISBN-10 | : 9781317316879 |
| ISBN-13 | : 1317316878 |
| Rating | : 4/5 (878 Downloads) |
Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere
Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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