The Direct Marketing Handbook

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The Direct Marketing Handbook

Author	: Edward L. Nash
Publisher	: McGraw-Hill Companies
Total Pages	: 872
Release	: 1992
ISBN-10	: UCSC:32106009530095
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis The Direct Marketing Handbook by : Edward L. Nash

Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1992 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking ad