The Disappearing Product
| Author | : Chris Bilton |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 272 |
| Release | : 2017-09-29 |
| ISBN-10 | : 9781785360732 |
| ISBN-13 | : 1785360736 |
| Rating | : 4/5 (736 Downloads) |
Download or read book The Disappearing Product written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
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