The Discourse of Food Blogs
Author | : Daniela Cesiri |
Publisher | : Routledge |
Total Pages | : 198 |
Release | : 2020-02-13 |
ISBN-10 | : 9780429850004 |
ISBN-13 | : 042985000X |
Rating | : 4/5 (00X Downloads) |
Download or read book The Discourse of Food Blogs written by Daniela Cesiri and published by Routledge. This book was released on 2020-02-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume adopts a multidisciplinary perspective in analyzing and understanding the rich communicative resources and dynamics at work in digital communication about food. Drawing on data from a small corpus of food blogs, the book implements a range of theoretical frameworks and methodological approaches to unpack the complexity of food blogs as a genre of computer-mediated communication. This wide-ranging framework allows for food blogs’ many layered components, including recipes, photographs, narration in posts, and social media tie-ins, to be unpacked and understood at the structural, visual, verbal, and discourse level in a unified way. The book seeks to provide a comprehensive account of this popular and growing genre and contribute to our understandings of digital communication more generally, making this key reading for students and scholars in computer-mediated communication, multimodality, critical discourse analysis, corpus linguistics, and pragmatics.