The Everything Guide To Customer Engagement
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Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2014-08-08 - Publisher: Simon and Schuster
Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinaril
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2014-09-18 - Publisher: Simon and Schuster
Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to
Language: en
Pages: 175
Pages: 175
Type: BOOK - Published: 2019-02-27 - Publisher: Springer
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings tog
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2024-01-11 - Publisher: Palgrave Macmillan
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to cu
Language: en
Pages: 544
Pages: 544
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
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