The Handbook Of European Intellectual Property Management

Download or read book The Handbook of European Intellectual Property Management written by Adam Jolly and published by Kogan Page Publishers. This book was released on 2012-05-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.