The Handbook Of Managing And Marketing Tourism Experiences

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
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Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critical
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Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati