The Handbook Of Marketing Research

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The Handbook of Marketing Research

Author	: Rajiv Grover
Publisher	: SAGE
Total Pages	: 726
Release	: 2006-06-23
ISBN-10	: 141290997X
ISBN-13	: 9781412909976
Rating	: 4/5 (976 Downloads)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

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CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicator