The Handbook Of Marketing Research

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The Handbook of Marketing Research

Author	: Rajiv Grover
Publisher	: SAGE
Total Pages	: 721
Release	: 2006-06-23
ISBN-10	: 9781412909976
ISBN-13	: 141290997X
Rating	: 4/5 (97X Downloads)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

The Handbook of Marketing Research Related Books

Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover

Categories: Business & Economics

Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

Language: en
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Handbook of Pricing Research in Marketing

Authors: Vithala R. Rao

Categories: Business & Economics

Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

Language: en
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Handbook of Marketing Scales

Authors: William O. Bearden

Categories: Business & Economics

Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

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A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p

Language: en
Pages: 0

Handbook of Market Research

Authors: Christian Homburg

Categories: Business & Economics

Type: BOOK - Published: 2021-12-03 - Publisher: Springer

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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Language: en
Pages: 529

Handbook of Marketing Strategy

Authors: Venkatesh Shankar

Categories: Business & Economics

Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi