The Handbook of Slogans
| Author | : Lionel Salem |
| Publisher | : Crimson |
| Total Pages | : 248 |
| Release | : 2012-09-07 |
| ISBN-10 | : 9781780591988 |
| ISBN-13 | : 1780591985 |
| Rating | : 4/5 (985 Downloads) |
Download or read book The Handbook of Slogans written by Lionel Salem and published by Crimson. This book was released on 2012-09-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
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