The Indian Media Business
| Author | : Vanita Kohli |
| Publisher | : SAGE |
| Total Pages | : 272 |
| Release | : 2006-06-14 |
| ISBN-10 | : 0761934693 |
| ISBN-13 | : 9780761934691 |
| Rating | : 4/5 (691 Downloads) |
Download or read book The Indian Media Business written by Vanita Kohli and published by SAGE. This book was released on 2006-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
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