The Language Of Advertising

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The Language of Advertising

The Language of Advertising
Author :
Publisher : Wiley-Blackwell
Total Pages : 182
Release :
ISBN-10 : 063110741X
ISBN-13 : 9780631107415
Rating : 4/5 (415 Downloads)
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Book Synopsis The Language of Advertising by : Torben Vestergaard

Download or read book The Language of Advertising written by Torben Vestergaard and published by Wiley-Blackwell. This book was released on 1985-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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The Language of Advertising
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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis