The Leap to Globalization
| Author | : Harry Korine |
| Publisher | : John Wiley & Sons |
| Total Pages | : 176 |
| Release | : 2002-10-01 |
| ISBN-10 | : 0787965243 |
| ISBN-13 | : 9780787965242 |
| Rating | : 4/5 (242 Downloads) |
Download or read book The Leap to Globalization written by Harry Korine and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
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