The Management and Practice of Public Relations
Author | : Norman Stone |
Publisher | : |
Total Pages | : 304 |
Release | : 1995 |
ISBN-10 | : 0333609751 |
ISBN-13 | : 9780333609750 |
Rating | : 4/5 (750 Downloads) |
Download or read book The Management and Practice of Public Relations written by Norman Stone and published by . This book was released on 1995 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.