The Mind Share Market
| Author | : Nicolas Pujol |
| Publisher | : Pujol Enterprises LLC |
| Total Pages | : 134 |
| Release | : 2011-03-08 |
| ISBN-10 | : 9781456355951 |
| ISBN-13 | : 1456355953 |
| Rating | : 4/5 (953 Downloads) |
Download or read book The Mind Share Market written by Nicolas Pujol and published by Pujol Enterprises LLC. This book was released on 2011-03-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
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