The New Strategic Thinking

Download or read book The New Strategic Thinking written by Michel Robert and published by McGraw-Hill Companies. This book was released on 2006 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.