The Political Marketing Game

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The Political Marketing Game

Author	: J. Lees-Marshment
Publisher	: Springer
Total Pages	: 272
Release	: 2011-03-29
ISBN-10	: 9780230299511
ISBN-13	: 0230299512
Rating	: 4/5 (512 Downloads)

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Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

The Political Marketing Game Related Books

Language: en
Pages: 272

The Political Marketing Game

Authors: J. Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2011-03-29 - Publisher: Springer

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values

Language: en
Pages: 292

Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Language: en
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Global Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2009-10-16 - Publisher: Routledge

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Language: en
Pages: 331

Political Marketing in the United States

Authors: Jennifer Lees-Marshment

Categories: Political Science

Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

Language: en
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Current Issues in Political Marketing

Authors: Jennifer Lees-Marshment

Categories: Business & Economics

Type: BOOK - Published: 2006-05-12 - Publisher: Routledge

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Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from