The Political Marketing Game
| Author | : J. Lees-Marshment |
| Publisher | : Springer |
| Total Pages | : 272 |
| Release | : 2011-03-29 |
| ISBN-10 | : 9780230299511 |
| ISBN-13 | : 0230299512 |
| Rating | : 4/5 (512 Downloads) |
Book Synopsis The Political Marketing Game by : J. Lees-Marshment
Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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