The Pr Crisis Bible

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The PR Crisis Bible

Author	: Robin Cohn
Publisher	: Macmillan
Total Pages	: 362
Release	: 2000-11-11
ISBN-10	: 0312252307
ISBN-13	: 9780312252304
Rating	: 4/5 (304 Downloads)

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Book Synopsis The PR Crisis Bible by : Robin Cohn

Download or read book The PR Crisis Bible written by Robin Cohn and published by Macmillan. This book was released on 2000-11-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.

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