The Process And Effects Of Mass Communication

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The Process and Effects of Mass Communication

Author	: Wilbur Schramm
Publisher	: Urbana : University of Illinois Press
Total Pages	: 1028
Release	: 1971
ISBN-10	: UCSC:32106019544821
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis The Process and Effects of Mass Communication by : Wilbur Schramm

Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.

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Language: en
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The Process and Effects of Mass Communication

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Type: BOOK - Published: 1971 - Publisher: Urbana : University of Illinois Press

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'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud