The Psychology Of Strategy

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The Psychology of Strategy

The Psychology of Strategy
Author :
Publisher : Oxford University Press
Total Pages : 236
Release :
ISBN-10 : 9780190227234
ISBN-13 : 0190227230
Rating : 4/5 (230 Downloads)

Book Synopsis The Psychology of Strategy by : Kenneth Payne

Download or read book The Psychology of Strategy written by Kenneth Payne and published by Oxford University Press. This book was released on 2015 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.


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- Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.
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Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary busines
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Humans have always made decisions about war, but now machines are close to changing things - with implications for international affairs. Payne explores the ori
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This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relations